Checkout.
Members-only commerce. On platform. On brand. On purpose.
Checkout turns a relationship into revenue — without discounting, without leaking margin, and without giving anyone but the brand and the member a seat at the table.
Turn access
into revenue.
One click is all it takes to transform a customer into a member — but only members get the offers. Checkout campaigns give members the opportunity to purchase products or book experiences that non-members cannot access.
Purchasing happens one of two ways: in person — through a redeemable IRL Offer that brings members to your venues, events, stores, locations, reservations, and bookings — or directly inside the member's profile through embedded e-commerce, where products are shipped straight to the member's door via a seamless cart integration. The brand sets the terms. Membership is the key.
Members receive a unique offer to redeem in person — at the counter, at the door, in their wallet, or through socials. No POS integration required. Recommended when you want to drive members into venues, to events, to specific locations, or to convert into bookings and reservations. Every redemption surfaces what your members value most and builds the profile for every campaign that follows.
A seamless cart embedded directly inside the member's profile. The offer is only ever available to members — but the offer itself can span anything from a tightly capped limited edition to a full global release. Members get exclusive access — limited drops, members-only releases, early windows, or worldwide launches — and product ships straight to their door. A cleaner experience, richer data, and the right choice when exclusivity and access are the value: members-only collections, ticketed events, and subscriptions.
What you can sell with Checkout.
Every campaign
is built from four steps.
Change one, you've changed the campaign. These are the building blocks — every play in this playbook is just a coordinate on this grid.
Open to all members, or gated to a segment — top customers, event attendees, recent purchasers, interest-tag holders. The tighter the gate, the higher the perceived value of getting through it.
Limited edition to global release. The cap usually defines itself — your job is to make the cap visible. Scarcity you don't communicate is scarcity wasted.
Daily, weekly, seasonal, or one-off. Every brand has natural rhythm — Checkout plugs into it. Member offers that go live 24, 48 or 72 hours before public access is where the relationship offers exclusivity and value. The member feels the difference.
Choose between Option A and Option B. Option A is an Invite redeemed in person at a venue, event, location, booking, or reservation, bringing members through your door. Option B is embedded e-commerce — integrated directly into the member's profile, with product shipped straight to the customer's door or events ticketed without members ever leaving their profile.
Campaign plays for cafes.
Each one combines the four steps in a tested pattern. Run them as written or remix freely — every play is just a starting point.
In-person redemption.
Fastest path. No POS integration required. Drives members to venues, events, locations, bookings, and reservations.
The House Blend Notification.
Every regular has a favourite. When the house blend lands back at the roastery, members get the notification first. Members who've bought it before get it 24 hours earlier than members who haven't. Tiny effort, fully repeatable, builds the habit of coming back for more than just the flat white.
The Saturday Set.
A 250g bag of beans paired with a pastry box for two — sold only together, only to members. The two halves are not available separately, anywhere. Sells the full cafe experience in one pickup and lifts average order value without discounting. The pairing is the product. The exclusivity is the draw.
Milk-Funded Month.
Your oat-milk supplier funds every oat milk-based beverage for a month for members. The supplier reaches your audience. Members feel rewarded. A new audience learns to love your supplier's product. You discount nothing. Brand brokering inside a coffee cup — and a Checkout campaign that costs the cafe zero margin to run.
Embedded e-commerce.
For shipping product straight to the customer's door and ticketing events. Seamless cart integration inside the member's profile, so they buy without ever leaving.
The Micro-Lot.
Capped inventory, fixed window, members only. Fifty bags of an exceptional single-origin sell out before the door opens. Builds demand and exclusivity, while rewarding the people who care most. Works equally well for limited merch — anniversary totes, artist-collab cups.
The Pre-Order Draw.
Members who buy the new release through the embedded cart in their profile are automatically entered to win a masterclass at the roastery — and the bag ships straight to their door. Every purchase logs the entry. Every entry grows the audience for the draw. A pre-order window of one week, a single SKU, a single prize.
Members-Only Worldwide Drop.
A full global product release sold exclusively through the embedded cart inside every member's profile. The offer is only available to members — but the offer itself is the entire global launch. Anyone can become a member with one click, and from that moment they can buy. Non-members see the campaign and convert at the door. Ships worldwide, with the brand keeping every margin point.
A specialty coffee roaster releases a 50-bag limited edition to members 48 hours before the public — and turns the sold-out moment into the marketing for the next campaign.
What success looks like.
Daily / Weekly Checkouts
Exclusive Drops
Events & Experiences
Drop-off signal
Members who saw the campaign but didn't buy. Segment them after every campaign and find out why — they're your most valuable feedback loop and your next campaign's clearest target.
90-day lifetime contribution
Total revenue attributed to each member over a rolling 90-day window. The single most important number once you've run more than two Checkout campaigns. It compounds.
The first 90 days.
By day 90, you've run six Checkout campaigns, built a behavioural profile on every regular, and replaced a discount-first loyalty model with a relationship that compounds.
The 90-day cadence below is a blueprint, not a rigid schedule. The plays can flex. The order can shift. The important thing is starting.
run
member data
away
Launch your first IRL Offer. Members see the offer on socials and want to opt in. Regulars at the counter receive a unique offer to redeem. First member profiles created. Community is being built in real time.
Run your first Members' Booking — the Saturday brunch window opens to members 48 hours before the public. The first time a member feels the tangible value of membership — they got something real that non-members couldn't access.
First Limited Drop — micro-lot bean. Email it, post it, insert it into member wallets. Watch it sell through. The story from this drop becomes the marketing for the next one. The sold-out moment is the content.
Review who bought. Who didn't. What the drop-off tells you. This segmentation feeds the next set of Checkouts — the offers get tighter, the audiences get smarter, the campaigns get more precise.
Partner with a supplier for your first Supplier Checkout. Their cost, your audience, your members rewarded — zero margin given away. The supplier reaches your room. Your members feel the upgrade. The campaign costs you nothing.
Regular engagement unlocks the right to buy the merch piece, the workshop seat, the sealed ballot entry. By now you have enough data to segment properly — and the members who've earned access know exactly what it means.
The Checkout Campaign Brief.
Every Checkout campaign starts here. Fill in the six fields and the campaign is defined.
Your draft
Fillable templateMicro-Lot Drop
Members-only commerce for independent cafes and specialty roasters. On platform. On brand. On purpose.